When starting your blog from scratch, you will more than likely here over and over again that it will take time to grow. While this is true, there are still some reasons why your blog isn’t growing, aside from the obvious- time.
It can start to become discouraging when you are spending hours on top of hours working on your blog, and no one is reading it! Blogging is no easy task, and especially if you are looking to monetize your blog, you will want it to grow as quickly as possible!
One common blogging myth is that blogging is easy, and once you write something, people will read it. If you have already begun blogging, you will know this isn’t true whatsoever!
It is recommended from some bloggers that you spend 20% creating your content, and 80% promoting it. However, you will need to make sure you are prioritizing tasks to grow your blog.
Putting most of your time into attempting to grow your blog through the wrong strategy can be detrimental to your blogs growth!
This list will give you ideas of the top reasons why your blog isn’t growing, so you can check to see if you are doing all these important things!
Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
One of the biggest reasons your blog isn’t growing is because you aren’t consistent! Blogging is not a quick, once or twice a week job. Blogging requires consistency and hard work!
Blogging consistently is important for a number of reasons. The most important reason, in my opinion, is that Google likes fresh content. If you only have a handful of posts from 5 years ago, chances are your blog isn’t going to grow much more, as information hasn’t been renewed and updated.
However, if you post consistently, say twice a week, Google sees that you are dedicated to your niche, you frequently provide fresh content, and your site will get crawled more frequently.
Additionally, having more content will give your readers more to read, of course! With more content, you can link more internal posts into your writing, which can help decrease your bounce rate and keep readers on your page longer.
Blogging consistently also helps to get you into the right mindset. Being your own boss requires a lot of self discipline and self accountability. By staying consistent and having a schedule for yourself, you will begin to develop habits that will be beneficial for your blog!
Many bloggers have other jobs aside from blogging. Many have families, children, and other just general life things going on! It is understandable then why some bloggers have a difficult time staying consistent.
Try to carve out some time during your week to dedicate to your blog. Even just an hour a day! What matters is giving your blog the time it deserves to blossom!
2. You Aren't Promoting Enough
In order for your blog to grow, you will need to spend a lot of time promoting your content. Like I mentioned in the above suggestions, you cannot just write something on your blog and expect others to read it.
Your blog post should be promoted with triple the amount of effort it took to write it. You need to spend more time promoting your content, than actually creating it in order to grow.
So, how can you promote your content? Most bloggers go-to traffic source is Pinterest, which is like the holy grail for bloggers. Here are some more reasons bloggers should use Pinterest!
While continually working on your SEO, Pinterest is the best use of your time in terms of growing your blog. However, there are some other avenues you can explore as well.
For example, use social media to your advantage. Create a Twitter, Instagram, or Facebook page to help connect with your readers, grow your audience, and promote new blog posts.
Whatever route you choose, make sure you are putting plenty of time and effort into it. Pick only one or two, so you don’t get overwhelmed! Pinterest should always be included as one of your traffic sources however!
3. Your Blog is Slow
Another reason why your blog isn’t growing is because it is too slow! How many times have you waited over 10 seconds for a page to load? Probably not often, right?
Especially if it is not a super important page, you probably aren’t going to wait forever for it to fully load. The more seconds your page takes to load, the less likely readers will stay on your page.
Google recommends your pages take less than 3 seconds to load, for best user experience and higher chance of ranking. You can use Google’s PageSpeed Insights to check how long your pages take to load, and recommendations to make them faster!
If you get high loading times, it is essential you work to decrease your loading time. If your blog isn’t loading fast enough, you won’t get the traffic your content deserves!
Some pages might have higher speed times than others. This depends on a number of factors that the insights page will describe! Start with optimizing your top pages first.
One easy way to increase your page speed is to optimize images. I use the plugin Imagify, which is part of WP Rocket. This will compress your images, which makes your page load much faster! Learn more about WP Rocket and Imagify here!
Another way to improve your page speed is to make sure you are using a high quality host. I use Siteground, and my page speed increased dramatically almost immediately after switching over! Learn more about Siteground here!
4. Your blog is difficult to navigate
Another reason your blog isn’t growing might be because it is difficult to navigate or read. If your users cannot easily navigate and read your blog, they are not likely to continue reading or return. Makes sense, right?
If your blog is still new, you might not have the perfect design or layout just yet. That is ok! Work on putting your blog posts into categories. Later on, you can use these categories as links in your menu, making it much easier for readers to find the information you are looking for.
Also, make sure you are using easy to read font and colors. A white background is typically the easiest for users to read. Regular fonts are much easier to read over cursive fonts, so use fancy fonts sparingly. Also, consider increasing the font size for easier reading!
Keep popups and advertisements at bay: Having too many popups and ads shoved into your users face immediately after clicking on your link is a great way to lose your readers!
Additionally, consider buying a paid theme for your blog. Paid themes give you much more opportunity to customize and edit different parts of your blog. I use Creative Market for both of my blog’s themes, and I love them both! Check out Creative Market’s themes here!
Play around with different colors, images, widgets, etc. Even if you are a brand new blogger, you can look like a professional if you just have a nice looking theme!
The more professional and clean your blog looks, the more likely readers will take you seriously. This means more returning visitors, shares, and traffic!
5. Your Content is difficult to read
Another reason your blog isn’t growing is because your content is difficult to read. This could be because of the language that you are using, or because of your format.
In terms of language you use, try to write as though you are talking to your readers. Blogging is typically not the place to show off your extensive vocabulary. Stick to using words and phrases that most people know and understand!
This is similar to how magazines or newspapers write- using language that the majority of people can easily understand. This will help readers of all reading and education levels to understand you!
Additionally, the Yoast SEO plugin will give you a readability score for each post. This is helpful because it will tell you if your voice is too passive, if your sentences are too long, if multiple sentences start with the same word, etc. This is a good way to gauge how “readable” your writing is!
In terms of format, it is essential in blogging to break up your paragraphs. While writers typically do this anyway, bloggers should do this even more!
A good rule of thumb is to never have paragraphs run over 3 sentences long. Of course there are exceptions, but don’t let your paragraphs run on and on.
Having small and short paragraphs helps readers continue reading. No one wants to read a huge long paragraph to get the information they need!
Another tip is to underline, bold, or italicize key phrases and words. This will help your readers find the important information they are seeking within your long post!
If your readers cannot follow and/or understand your content, they are less likely to share and recommend your post!
6. You don't know what your audience wants
For some blogs, you can absolutely write about whatever you want. However, most blogs should aim to write what your audience wants. Sometimes these overlap, which is helpful!
If you are writing all about you, and your experiences, and your opinions, readers will probably get annoyed after awhile (unless your blog is something like philosophy, or opinion based).
You want readers to continue coming back to you and recommending your writing, so it is important to answer questions that your readers have. Answer a specific question within your blog post, and then answer additional questions they might have after that!
So, how do you figure out what your audience wants to know? There are several ways:
Check out Google Trends to see what the world is interested in, and what topics are trending upwards. You can get ahead of the curve this way, by preparing posts that will become popular in the near future.
Additionally, check out Pinterest Analytics. Go to Audience Insights, and here you can figure out what topics your readers are interested in, and what Pinterest users as a whole are interested in.
You can also Pinterest search your general topic, and see what pins are ranking. See what topics people are curious about, and what suggestions Pinterest gives you to search further.
Another interesting source is called AnswerthePublic. Here, you can put in a topic, and it will show you what kinds of questions people ask about it! This can give you some ideas of what to write about that readers are interested in learning more about.
7. your blog is like everyone else's
If you blog is simply regurgitating information from everyone else’s blog, chances are your blog isn’t going to grow!
Think about what makes your blog special. What makes your content unique? Maybe you have some special perspective to offer, some interesting stories, or lessons you’ve learned along the way.
Why should someone read your blog over another one? Make sure you are offering your readers valuable content that is worth their while to read. Add some personal touches to your writing, or unique tricks or tips that you made up or figured out!
Above all, however, is to make sure your blog has passion. Even if you are reiterating information that is on other blogs (because let’s face it, this is going to happen), write it in a unique way. Offer examples, personal tips, your own images, or personal anecdotes.
If the passion is there, your readers will see it! If you are excited about what you are writing about, it will show in your writing. This will make readers eager to continue reading your work, and want to hear more from you!
As always, if you have ANY questions, don’t hesitate to contact me! I would love to help you with any blogging questions you have to help you achieve your goals! You can find my contact information in the menu above, or leave a comment below!